10 Years Later: Black is the New AP Style's 10th Anniversary
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| Graphic created by Hard Pass Creative |
Black is the New AP Style is turning 10 years old, and we’re celebrating all year long!
- We wanted to have nods to the people and places that helped shape Black is the New AP Style. First, a huge thank you to Hard Pass Creative for this amazing design! They took one long email full of potential ideas and turned it into something spectacular.
- The original logo and typewriter idea was created with the help and ideas of multiple friends before officially launching on October 4, 2016.
- We have accumulated an abundance of media passes in all shapes and forms, and wanted to represent some of the festivals we have covered every single year since our inception (Summerfest and C2E2).
- We wanted to pay homage to our original photographer, Ariel Kassulke, who has been essential in helping us create content for the last 10 years. Her portrait of Bishop Briggs from Summerfest 2025 is one of our favorites, and should be framed in any and all creative mediums. (Bonus fun fact: the sticker-style media pass on the photo frame is an example we sent to Hard Pass Creative, and that’s their wedding date! We had to add it to the design.)
- Not-so-hidden on one of the pieces of paper is the logo for Circles & Soundwaves, a publication that ran from 2011-2018 and is the creator of The Time I Cried At A Show. They graciously passed the guest feature onto us after we asked to keep it going on Black is the New AP Style.
- And finally, the interviews. Got any ideas? We won’t spoil those just yet!
There are so many more people that have been a part of this journey. Thank you so much for everything. We can’t wait to share everything else we have planned. Cheers to 10 years!
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