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Black is the New AP Style


I can very vividly remember the moment I wanted to start writing/making music. It was the summer of 2003. I was sitting in my parent’s basement looking up blink-182 guitar tabs on the family computer, because back then there was only one computer per household. I remember thinking, “These songs aren’t that hard to play. I could probably write music like this.” So… yeah, a little naive when it came to songwriting.

Fast forward a few years and the shine of learning other people's songs had started to wear off, so I started writing my own riffs. Not quite “songs” yet, but it was a start. I started my first band when I was 16, and continued playing in too many local bands until I was about 24. All ranging from indie rock to pop punk to southern hardcore.

I took a break from music at that time and tried working “real” jobs. They suck tho. I got back into writing and performing in 2019 with a band called Nicolas Rage. They had just signed with a small American label, which was my first time making music with a budget. That didn’t suck. We released an EP, then COVID hit and the band slowly fizzled out.

I had once again become disenchanted with music, but in a different sense. I didn’t like making music when someone else had majority ownership and a lot of input on the creative. I felt like I was probably done with releasing music and performing live. I kept writing though; I learned how to produce tracks, figured out how to engineer my own sessions and went down the rabbit hole of learning to mix music. I’d hoped I could turn some of those newfound skills into some sort of income. Turns out art is easy to hate when you only think of it monetarily.

Once again I was at a stalemate. I needed a creative outlet but wanted to feel free enough to create without expectations. Without caring if I could monetize it. Without it needing to fit within a certain genre.

This all led to me quarantining in a hotel during COVID. I started writing again, but this time it was purely for fun. Well, that, and to stay sane. My writing style had changed over the years of experimenting with different genres, and I finally had enough of a technical skill set to start putting the ideas together. This gave me the freedom to experiment with writing lyrics; something I had always left to the vocalists of the bands I was in. It’s become a source of self-reflection and a way to analyze how I interpret the world.

Now I’m happy to say I make music because I want to.

Peace out, bitches.

- Mark Wojcicki, Songwriter/Producer



My dad passed away when I was just a kid. I would look at photos of him playing guitar and my mom would tell me stories about what it was like to watch him perform live on stage. I know that I am drawn to music for this reason. As a way to connect with this man I have almost no memory of.

For years I thought if I immersed myself deeply enough in music I might uncover some secrets and understand him better. But as I got older I realized I was doing the equivalent of learning a new language in hopes of having a conversation with someone who was no longer there. No matter how fluent I became it would always be a one-sided conversation.

That realization, while painful, sparked something in me. If music couldn't bring me closer to him then I would need to find another reason to keep playing. So I made friends with other people that spoke the same language.

The moment I knew I wanted to create music was the first time I played music with a group of friends that wasn’t a cover song. It was garbage. We were young. But it didn’t matter. Exploring this shared language had unexpectedly taught us how to connect with someone in the present.

One of my greatest joys has always been the moment where an artist clicks for me. After several attempts of not understanding them, something shifts. A lyric lands differently. A chord progression sweeps you off your feet and you fall in love with their unique way of expressing themselves. Their music, lyrics, videos, album production, art, style, etc. All of it. It begins to feel like magic. There's a connection there too, albeit on a different level. One that transcends distance and time. But it only moves in one direction.

I still struggle with this obsession over the past. Hell. That’s what all my lyrics are about. But those high school jam sessions in my buddy’s basement helped to shape this skill for me. I write to reflect, but I perform to grab hold of the present. If only for a moment. Maybe that’s what he did too.

- Keenan Gregory, Songwriter/Vocalist


July 16, 2026 No comments

I don't actually remember when I started making music. I've just kind of always done it. I was one of those kids who never really had the attention span to get good at anything, so rather than learning to play guitar properly or learning other people's songs, I just started writing my own.

My dad isn't a musician, but he has great taste. Growing up, I was exposed to a lot of the music he loved: Dire Straits, Meat Loaf, Bruce Springsteen. He'd always highlight lyrics and say, "Listen to this. Listen to this." I think through that I started analyzing music, lyrics and melodies at a subconscious level from quite a young age.

As I got older, I used music to procrastinate on homework and housework (something I still do). Later, I turned to music not just to procrastinate, but to work through things. It's such a great tool to have when you're young and trying to process all the shit that comes with those awkward high school years. After school, I started travelling, and I noticed that if I didn't have a guitar with me, it felt like something was missing. So I started travelling with a ukulele and writing as I went.

It's just always been how I process the world.

When PICKLE JUICE started, it was natural to want to write our own music. I've been doing it my whole life. The fun part was learning to write from different perspectives, not just melody and chord progressions, but thinking about where everyone fits. Our first EP feels a bit like singer-songwriter music with rock parts added to it. Our new EP, The Whiteroom, feels much more collaborative because we've developed as a group and understand where everybody sits. We leave space for each other now, and the songs benefit from that. Everyone has room to contribute, and I think that comes through in the final product. When I'm writing independently now I'm thinking about the whole picture and what everybody else is doing. It's a great place to be and I'm super stoked to see where we will end up as songwriters in years to come. A friend of mine, Bambino, who's a bass player, gave me some really good advice about song writing once. He said, “Melody, melody, melody. It's all about the melody.”

- Tim van der Krogt, vocalist


Growing up, my dad always had a passion for music. When talking about his childhood, he would share playing music in the different areas of his life being school, church or with mates. His ability to pick up an instrument and just figure it out was as frustrating as it was inspiring. Watching him made me want to start playing music, first learning how to play the oboe through school, then my parents getting me my first guitar. This led to a few mates from high school forming a garage band where we would attempt to play post-hardcore music (lol, shout-out to Mark’s parents for putting up with that). During that time, Josh and I were attempting to write music with the help of a cracked guitar pro, eventually writing our first song, “Coolio”.

The aspirations of becoming Australia’s next big thing fizzled and new dreams came through. Fast forward to 2023, when PICKLE JUICE formed. I remember being in the basement of my house, roommates getting blasted by noise from beneath the floorboards, and the dream of making music slowly coming back again. Looking around at the lads and the concept of us actually putting in work and writing music seemed like a crazy concept but was quickly realised to be more than a dream. Since then, watching each of us grow in our writing individually and collectively has been an unreal experience. Now we’ve finished our sophomore EP, and it’s hitting the platforms. I can’t wait to see what the future holds for us.

- Ben Matsis, rhythm/bass guitarist


Growing up, my dad always had a passion for silence. This absence of music was something that I never really paid much attention to growing up, and I guess I just don’t have much memory or have been told any stories of being musically interested in my childhood years. I was more into sports. Aside from the school recorder, I had never touched an instrument until my first year of high school.

All of my musical endeavours are attributed to one person, my friend Gary. We met just before high school and he convinced me to get a guitar so we could cover a Bowling For Soup song. I would spend most of my time on lunch breaks either playing football or going to his house and watching the music channels (mainly Kerrang or Scuzz). Those first few years of gorging on bands like Sum 41, NOFX, Anti-Flag, Goldfinger and American Hi-Fi opened up an interest in pop-punk music and playing songs on stage that I gladly walked towards.

I guess it was in the last few years when I got that moment of 'Yes, I want to do this.' We were about two years into the band and had recently played to our largest sold out crowd, which had already put me in a positive mindset about it all. Soon after I flew five hours to go to a Neck Deep concert. Towards the end of their set, lead singer Ben Barlow was doing a little monologue about starting a band and seeing the world, and that “if they could do it, then anyone could”. For some reason I felt like that was directed at me, even though he probably didn’t look in my direction and will most likely say it at every show.

That was the moment, compounded with how I was already feeling about our previous shows, when it all made sense to me that this is the path.


- Tom Brennand, rhythm/bass guitarist


One of my earliest memories of getting into music was listening to ska-punk bands with my older siblings. We’d blast our favourite tracks downloaded from Kazaa while playing levels on Sonic the Hedgehog. I loved the energy of the music, and it naturally led me into skateboarding, as the two scenes seemed to go hand in hand. When I saw my god-brothers’ band, Speeding Bee, at the local SmallPrint shows with my cousin Emily, I knew I wanted to be part of something like that. My cousin Enis inspired me on drums, and my dad’s a huge CD collector and music aficionado. Overall, I owe my passion for music to my family.

- Pete Lavery, drummer


The moment I knew I wanted to make music wasn’t one single moment. It was more a collection of moments that started when I was an awkward teenager using music and guitar as an outlet and maybe a way to process what was happening around me.

My parents had split up, my dad was dealing with a pretty gnarly injury and life suddenly felt different. I was an anxious teenager navigating a different life. Music became an outlet that somehow made me feel better than anything else. I still listen to a lot of the bands I loved back then because those records are tied so closely to that period of my life.

At the time I was obsessed with bands like Bullet For My Valentine, Avenged Sevenfold and Escape The Fate during the Ronnie Radke era. I was also listening to completely different stuff like Wolfmother and eventually The Strokes’ Comedown Machine (my first breakup album). I spent hours learning riffs and writing my own.

I think one of the first moments that made me want to seriously make music was writing a guitar riff for one of my high school bands. It had some tapping in it, and I remember thinking, ‘This would be sick live.’ It wasn’t about fame or success. It was the feeling of creating something that didn’t exist before and imagining what it would be like to hear a crowd react to it.

I was in a few bands throughout high school. We started with an indie rock band called Age of Panic playing Green Day and Bloc Party covers. Then came Primal Fate, which leaned more into post-hardcore and pop-punk influences, and later Left Without Reason, which mixed pop-punk with heavier hardcore elements. Most of my early song ideas had highly sophisticated titles like “Sick Riff V7” or “Coolio”.

One thing I’ve noticed about myself is that whenever I see someone doing something interesting, a voice in my head says, ‘Surely I could do that too.’ Maybe that’s confidence or maybe it’s delusion, but it’s pushed me into a lot of things throughout my life. I felt it watching bands as a teenager, and I felt it again years later when I saw local musicians playing after I’d moved to Canada.

There was a long period during my 20s when music took a back seat. I didn’t completely quit, but I stopped pursuing it seriously. Then during COVID I picked up the guitar again and learned The New Abnormal by The Strokes front to back. Not long after, I moved from the Gold Coast in Australia to Revelstoke, British Columbia.

For about a year and a half after moving, I wasn’t making music. Then I started seeing local bands play and realized I wasn’t hearing the kind of music I wanted to hear live. At the same time, that old feeling came back. Watching other people perform made me think, ‘If they can do it, why can’t I?’ That eventually led to forming PICKLE JUICE and getting back on stage.

At 31, my relationship with music is different than it was when I was a teenager. I told my bandmates that if we ever made it, I’d get a full sleeve tattoo. I’m still waiting on both the sleeve and the “making it”.

Now I’m a lot more realistic about how difficult it is to break through as a new artist. But I also appreciate the experience more. I love my life, but I know every chapter eventually changes. Opportunities don’t last forever, and sometimes you have to commit to something while the chance is there.

Playing live is still one of the best feelings in the world. Getting on stage and ripping your own songs with your mates never really gets old. Those moments are rare, and that’s exactly what makes them special.

Right now we’re getting ready to release our EP, The Whiteroom, on June 12 and then we’ll be turning our attention toward a full-length album.

If someone listens to our music and it makes them want to go snowboarding, then honestly, I’d say we’ve done our job.

- Josh Radford, lead guitarist


June 10, 2026 No comments
Photo courtesy of Curtis Perry

It has been said before that you don’t choose music, but that music chooses you. For me, that choice became undeniable during my childhood in London, Ontario - a city so deeply rooted in melody that it became Canada’s first United Nations Educational, Scientific and Cultural Organization (UNESCO) City of Music. Maybe it was the magic waters of the Thames River (!), or more likely the contagious passion of the local musicians who surrounded me.

My musical journey actually began at the piano, sitting for lessons with the wonderful Diane Edwards. It was during those early hours of practice at home that I first discovered the joy of creation; I would fall upon what I considered interesting chord progressions, and a melody would just pop into my head, asking to be written.

This foundational love for keys opened the door to the choral community, where I sang with the Amabile singers. This incredible family of choirs exposed me to world-class artistry early on. Performing alongside Denise Pelley, whose heart-filled jazz and R&B vocals permanently imprinted on my soul as a young girl, showed me the sheer power of human connection through voice. A definitive turning point arrived during a joint performance with the Antler River Project. Watching Stephen Holowitz, co-composer of the musical ensemble, at the keyboard, navigating intricate chord progressions and effortlessly improvising, made me feel alive in a way I hadn’t before. In that exact moment, my early piano roots and my choral experience fused together. Music shifted from something I merely practiced to something I actively felt, and a spark was lit.

This calling was nurtured beautifully at my high school, where a fabulous music program made it completely cool to be a self-proclaimed "music nerd". My music teacher, Linda Wharton, possessed a brilliant sense of humour and boundless support that helped shape my identity as a musician and artist. I threw myself into every opportunity, playing flute in the band, violin in the orchestra and serving on the Music Council.

Years later, that inner creative spark fully caught fire when I established myself in the Ottawa music scene as an independent singer-songwriter. Transitioning from those early classical roots into a vibrant blend of heartfelt indie pop, rock and storytelling, Ottawa became the canvas for my growth. Following my 2022 debut album, Starry Skies, I began to trust my creative instincts more deeply, writing anthems of empowerment like "Cloak of Fear".

My artist name, Heliara, has a connection to the sun, and just like sunlight, music became my way of bringing warmth and light into the world. That childhood realization in London evolved directly into my newest, most intimate project recorded right here in the capital: my EP, Everything's a Love Song. From exploring the chaotic fun of "Self-Love" to capturing real-world relationship dynamics in "I Know That You Love Me", my songwriting has become a universal meditation on connection. The journey that began on a piano bench came full circle in the studio, where I even recorded the tender track "Confessions to my Daughter" alongside my own three-year-old. Music had chosen me all those years ago, and today, on the stages and studios of Ottawa, I continue to follow it.

May 27, 2026 No comments

When I was 3 years old, I saw a family friend play the violin and I instantly fell in love. I remember watching her thinking that her and her violin were made of magic. I asked my mom if I could take lessons and she said no because we already had a piano, so I could start playing that.

I started piano lessons at age 4 and loved it. Practicing was never a chore but always something I enjoyed. My dad would occasionally play accordion while I played piano and we would jam out songs by The Beatles and The Band.

From a young age I used poetry as a coping mechanism and solace from a pretty hectic childhood. I would spend hours sitting outside writing poems but I never thought to put my words together with music. When I was around 10, I saw a photo of Alanis Morissette sitting at home on her couch with her guitar and a notebook spread out in front of her and a pencil in hand and I thought to myself, ‘wow, I want to do exactly that.’

I started writing music by sitting on my swing outside and just singing songs to myself that I would write in my head. Eventually when I was around 14 I started to get bored of playing classical piano. I started to better understand chord structures and started putting lyrics and piano together.

Once I started writing my own music, it started taking up more and more of my life until it became just about the only thing that drove everything else. Suddenly in my mid 20s I was hit with a need to re-evaluate - did I even really like this thing that I centred my life around? Did I really want to make music, and if so, why? I spent the following few years exploring other art forms and avenues until I coincidentally landed a music teaching job that drew me back. It re- inspired me and I began to write my next album. Seeing kids experience music in the ways I felt as a 3-year-old watching the alchemy of that girl playing her violin brought me back to the core of my love.

All this to say - I am not sure I can place one moment that I knew I wanted to make music, but rather several, and I could ramble on with even more that have inspired and re-inspired me. I hope that perhaps my desire to make music will be a lifelong journey with many, many more moments to come.

May 07, 2026 No comments

I don’t think there was one perfectly cinematic moment where I suddenly knew I wanted to make music. It was more like a slow invasion. Music got into everything until it became impossible to separate it from who I was.

In the late 80s, I was obsessed with early hip-hop like Public Enemy, De La Soul, N.W.A and Doug E. Fresh. At the same time, we were smashing out Appetite for Destruction by Guns N’ Roses and getting just as fired up by that. My brother and I would take a boombox down to our den, blast all this music and imagine one day doing something just as powerful ourselves.

Then I went deeper. I got obsessed with The Beatles and The Beach Boys and learned every song I could on guitar and bass. Then Queen got me with Freddie Mercury’s insane vocal power and pure frontman energy. The Red Hot Chili Peppers cracked something open in me. Blood Sugar Sex Magik still feels like one of the greatest albums ever made to me. Then I discovered Soundgarden, Nirvana, punk, grunge, skating, rebellion and that whole beautiful mess of energy and attitude.

Music was never just sound to me. It was the full package. The records, the artwork, the style, the danger, the fashion, the posters, the feeling. I was making zines as a kid, designing tapes and CDs, making posters for live shows, obsessing over the worlds that bands built around their songs. Looking back now, that was the start of everything I still do, whether that’s making music with Bleed Electric or running RIOT, the New York creative agency I built. It all comes from the same place - sound and image hit hardest when they collide.

Music became personal when I learned to play my first song on guitar. It was “Wild Thing” by The Troggs, and it probably took me a couple of weeks as a kid to get it right. Learning guitar is hard. Your fingers hurt, it’s frustrating and that’s where a lot of people quit. I didn’t. Once I got those chords and that rhythm down, something shifted. Music stopped feeling like this magical thing other people did and started feeling like something I could do too.

A lot of it started in my bedroom as a kid. I had the big room in the house, but I also had to share it with my younger brother, so I’d be in there surrounded by possibility: a desk, a ZX Spectrum where we programmed simple music, a stereo with two inputs so we could record clean left-and-right tracks to tape, my dad’s acoustic guitar, instrumentals from B-sides and whatever strange idea we felt like chasing that day. I’d sample voices, play guitar, sing, rap over instrumentals, experiment constantly. That room was my first laboratory.

Even now, that’s how I approach music. It’s one of the reasons Bleed Electric doesn’t feel like a traditional band. For us, it’s never just been about writing songs. It’s about building worlds through sound, visuals, mythology and mood. We recently released our second EP, Let The Invasion Begin, in reverse as part of a bigger idea: rolling the Bleed Electric catalogue out backwards, peeling the story back layer by layer. In the next couple of weeks, we’re also dropping the music video for “Gravity”, which feels right because that track carries a sense of release - breaking free from whatever was holding you down.

That part matters to me. The best music shows people that creativity doesn’t have to stay in one lane. A song can be a feeling, a visual, a philosophy, a film, a statement, a world. That’s how I’ve always approached it. It’s also what I bring into RIOT. Our work as a creative agency is shaped by that same belief that sound is never secondary. Audio changes how people feel. It changes how they remember.

I also think being Welsh is part of it. Wales is the Land of Song. Music is in the blood there. Singing means something. There’s pride in it, passion in it. So maybe there wasn’t one lightning-bolt revelation. Maybe it was always there and I was just slowly becoming aware of it.

What I know for sure is that I wanted to make music the moment I picked up my dad’s acoustic guitar, hit a bass string, moved my finger, heard the note change and felt a whole world opening up in front of me. After that I kept going and never really stopped.

I still haven’t.

Whether it’s through Bleed Electric, producing other artists, making beats or playing guitar with my kids, everything traces back to that same realization: music can make people feel something they can’t get anywhere else.

Once I felt that, I was all in - forever.

April 21, 2026 No comments

I’ve always related to the world through being an artist.

A while ago, I found an old school project from 1st grade. “When I grow up, I want to study bugs and be an artist.” I’ve found that it’s important for an artist to listen to their inner child.

I chose the double bass as a 12-year-old. To put it simply, I felt a calling towards it. Some along the way have guided me, while others have shamed me for not being x, y or z.

I don’t believe in making anyone feel like they’re not enough. Noble mothers don’t rank or judge their creations. They nurture. There is so much sound to take in as a musician, but along the way, I’ve found the importance of filtering out the noise.

Free improvisation was my greatest teacher and I learned to connect to others through deep listening and making space for all vibrations. I sometimes have a hard time talking to people, but I don’t have any difficulty feeling for them.

My imagination goes to many places and as I’ve gotten older, I’ve indulged deeper darkness and deeper fantasy.

Ironically, I’ve been cruel to myself in the name of music. I forget that there is only love. I’ve learned music transforms suffering into compassion.

There was no single moment in time where I knew I wanted to make music, and sometimes, I don’t want to make music. Sometimes, I hate the music I make. Sometimes, I hate myself.


But I have accepted my role of being a creator and creative. Whenever I have any doubt about “how it’ll go”, I remind myself that I’ll be creating as long as I am alive.

I try to purge the desire to achieve status as much as I can, but the society we live in doesn’t seem to give much of a shit about equity. I recently heard actor Josh Radnor on Rainn Wilson’s podcast talk about the spotlight - not as a prize, but as a tool to expose what’s hidden in the dark. This resonated with me. Maybe art can reflect principles beyond the aesthetic. Maybe we create and collaborate to remind each other to listen and to love.

Pursuing an answer to these questions inspires me to be an artist and make music.

My feature here will end with a cliche, but it doesn’t mean it’s not true: it’s all an ongoing process.

I know my calling and I know who I am.

April 15, 2026 No comments
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